Our Team

Apricot Accounting  is a team of talented, enthusiastic and hard-working people.

Meet our team…


Brian Ash Chief Financial Officer

A trained accountant, and a member of the AAT, Brian spent thirty years undertaking in house Finance and Accountancy functions with such organisations as Goldman Sachs, UBS and NYSE Euronext. Brian started Apricot with the vision to provide an IT driven accountancy service which is hassle-free, and without jargon for clients.

Brian has a passion for learning and professional development. Within Apricot he manages the firm’s recruitment and training program, focusing on inspiring young talent with a career that has spanned many years.

Brian possesses in depth expertise in sole-trader limited companies; public limited companies, and not-for profit organisations. With practical experience in these fields; sitting on company Boards of a PLC, a specialist consultancy limited company and a not for profit.

He is enthusiastic and relishes the opportunity to help new clients and to introduce them to the Apricot Client Experience – personal, caring and professional service delivered in a friendly and welcoming way. “We are here for our customers when they need us and to support their business needs”.



Deepthi Operations Director

Deepthi joined Apricot in 2015, as Operations Director to manage Apricot’s continued roll-out of new operation processes and IT infrastructure. In addition Deepthi manages Apricot dedicated client payroll services. She brings a breadth of experience from both an Accountancy and IT background,in particular client operational accountancy infrastructure.
Deepthi has a Bachelor of Engineering and Technology.






  • Accounts Preparation
  • Book-keeping
  • Payroll Management
  • Tax Planning



Harishankar Marketing Director

As Marketing Director, Hari is responsible for the strategic and tactical sales and marketing activity for Apricot. The key of aim of which is to ensure that Apricot continues to bring a best in class service by providing dedicated support to Apricot clients marketing activities.
Hari has an MBA in Marketing, specialising in Digital Marketing


Specialities/Skills :

  • Google Certified – Adwords(Search, Display & Video Campaigns)
  • Google Analytics
  • Social Media Marketing(Facebook, LinkedIn & Twitter)
  • Email Marketing

Benjamin Ash


Benjamin Ash Accounts Manager

Benjamin joined Apricot in 2009 straight from University, and today specialises in providing accountancy and booking services to Apricots non-profit and retail service clients, and providing client support to Apricots SAGE account users.
Benjamin has a degree in History.


Specialities/Skills :

  • Accounts Preparation
  • Book-keeping
  • SAGE client set-up

Aswathi Susan


Aswathi Susan Accounts Manager

Aswathi specialises in providing accountancy and book keeping services to Apricots self assessment, consultant and limited company clients. Dealing with clients from their on-boarding to booking keeping and accountancy services. Before joining Apricot, Aswathi gained in depth experience of providing dedicated support to non-government, and no profit organisations.

Aswathi is enthusiastic about learning and is currently undertaking further accountancy qualifications. She has a Bachelors degree in Commerce.

Specialities/Skills :

  • Accounts Preparation
  • Book-keeping
  • Non-profit organisations

Archana K Gupta


Archana K Gupta Accounts Manager

Archana alongside Aswathi specialties in providing accountancy and book keeping services to Apricots self assessment, consultant and limited company clients.
Archana has a Bachelors degree in Commerce, and is am ACCA affiliate.


Specialities/Skills :

  • Accounts Preparation
  • Book-keeping
  • Auditing
  • IFRS


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